Are you a business owner interested in growing your business?
Greg Smith, CEO of Lifestyle Money (www.lifestylemoney.com.au) was recently asked for ways in which to grow small businesses, particularly how small businesses can use their website to maximise business profits.
Greg advised "While a presence on the web is pretty much a necessity for any business these days, it may not need to be your major focus.
"First of all, you need to determine who your major customers are and how they prefer to buy your product. How you set up and use your website will be determined by whether you're going to deal directly with the public."
Greg stated "One of the temptations of the Net is to spend a lot of time and money building an elaborate website. Forget it! You can set up a nice site for less than $1000. "I hate to disappoint, but the chances of someone seeing your site without you promoting it heavily (and spending a lot of money on search engines and online advertising) is extremely low, especially from overseas, because your site is just one of 4.2 billion web pages. The web's a powerful marketing and sales tool, but if your business is primarily for Australians then forget the extra bells and whistles.
"Make your website simple to navigate, keep it updated and highlight the people who matter. This way you won't waste time and money trying to maintain a website few people will see.
"The web is just another tool you need to use wisely."
You should ensure your website is simple to navigate, updated and relevant to the people who matter. Contact your accountant if you require any clarification or advice.
By Justine
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